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Cold War on the Home Front: The Soft Power of Midcentury Design

Greg Castillo




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 | #624589 in Books |  Castillo, Greg |  2010-03-01 | Original language:English | PDF # 1 |  9.00 x.70 x7.00l,1.45 | File type: PDF | 304 pages

||1 of 2 people found the following review helpful.| An incredibly readable, thought provoking book showing how America conflated "freedom" with the ability to buy domestic product|By Illya Szilak|Well written with great photos. I read this book on the way to the DPRK to research my next multimedia novel (the North Koreans know something about cold war propaganda). Perfect for the setting. MOMA in bed with State Department. The|About the Author|
Greg Castillo is associate professor of architectural history at the College of Environmental Design, University of California, Berkeley.

Amid a display of sunshine-yellow electric appliances in a model home at the 1959 American National Exhibition in Moscow, Soviet Premier Nikita Khrushchev and U.S. Vice President Richard Nixon squared off on the merits of their respective economic systems. One of the signature events of the cold war, the impromptu Kitchen Debate has been widely viewed as the opening skirmish in a propaganda war over which superpower could provide a better standard of living for i...

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